INTEGRATION IS OLD NEWS HERElakespeed has been creating cross-platform, convergent messaging platforms for over a decade.
From 2010 through 2012, Skip worked with client INNOCEAN developing integrated and value-add digital programs for Hyundai's sports sponsorship initiatives.
Also in 2010, Skip worked with client 426 to create THE HARD SHELL FINISH for and MAKING LIFE SHINE for TURTLE WAX, the RAYBESTOS GARAGE for Raybestos, and the WHAT ARE YOU INTO? social/experiential summer program for MITSUBISHI with 426 and LEGACY.
In 2005 and 2006, Skip co-led a relaunch of GATORADE.COM for TRIBAL. During that time he spearheaded Tribal's first cross-platform, cross-agency initiatives and wrote & directed a number of proprietary videos featuring Gatorade athletes (Kevin Garnett, Kerri Walsh, and Matt Kenseth) and Gatorade Sports Science Institute scientists.
In 1999, after returning from another stint as a professional football player, Skip worked at DDB-digital (now TRIBAL), and created award-winning advertising for MICROSOFT, UNIVERSAL PICTURES, and ANHEUSER-BUSCH.